Sebastian is a pioneer in programmatic advertising and digital marketing, currently leading as the Head of Programmatic at MyAdbooker in Amsterdam. He has dedicated over decade to MyAdbooker, playing an instrumental role in developing the first Supply Side Platform (SSP) for Digital Out Of Home (DOOH) advertising.
This innovative introduction bridged Out Of Home advertising with the online world, connecting leading demand side platforms and offering advertisers a more flexible, adaptive, and cost-efficient means of reaching their audience. During his tenure at MyAdbooker, Sebastian has guided network owners in their pursuit of innovation and monetisation with innovative software solutions and robust strategies.
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