Launching the Future: Kirstin Smid's Vision at LOOKBEYOND24

As LOOKBEYOND24 approaches, we spoke with Kirstin Smid, the co-owner of ScreenCom, one of our key event partners, to explore the inspiration behind this year's edition, its unique contributions to the digital signage industry, and how ScreenCom envisions its long-term impact. 

With only a few days left until the big day, there is still time left to register. All you have to do is sign up using the button below. 

The Inspiration Behind LOOKBEYOND

LOOKBEYOND stems from ScreenCom's core values of creativity and knowledge-sharing. From the very beginning, the team behind the event has been focusing on finding innovative ways to showcase innovations in the digital display industry, with technology playing a supportive role.

“ScreenCom grew because of our desire to share our knowledge about digital signage solutions and it is strongly aligned with our focus on creativity” Kirstin explained. 

The event also embodies this philosophy, serving as a platform for exploring new perspectives on how information is communicated and how businesses create value. 

Kirstin highlighted that this year's edition is all about presenting new ways of looking at information transformation, customer value and automation. While technology plays an important part, it is the creative and innovative approach that takes centre stage.

“LOOKBEYOND is about more than just IT solutions,” Kirstin added. It is a space for exploring how creativity can drive new approaches to long-standing industry challenges, making the event a perfect fit with ScreenCom’s vision.

Expectations for LOOKBEYOND24

As the big day draws near, Kirstin is eager to see how attendees will engage with the event. “I hope to see many attendees interact with the speakers,” she shared. For her, interaction is the key—not only to keep participants engaged but to spark creativity.

Beyond simple participation, Kirstin hopes attendees will leave with a new perspective. 

“I want them to be inspired to design their solutions creatively and communicatively, instead of focusing only on IT-minded solutions.” The event seeks to move away from conventional problem-solving methods towards a more comprehensive and innovative approach.

Kirstin envisions LOOKBEYOND24 as a catalyst for change, offering attendees the tools and inspiration to rethink how they approach their work. Through collaboration and interaction, the event will encourage participants to break free from the conventional and embrace more dynamic, creative solutions.

Fostering Industry Collaboration

This event is not just about knowledge-sharing, it is also about forging connections across the digital signage industry. As Kirstin explained, collaboration is at the heart of the organisers’ approach. “When you share knowledge, you reflect on your contribution and become even better,” she remarked.

For Kirstin, LOOKBEYOND24 is a chance to combine forces. She sees the event as an opportunity for companies from all over the world to come together and tackle complex themes like sustainability and creating smarter cities. “Two parties can be stronger than each one individually,” she said, emphasising the potential for growth through cooperation.

By encouraging participants to work together, LOOKBEYOND aims to push the boundaries of what is possible in the digital signage industry. At a time when technology and creativity intersect more and more often, this event has the potential to redefine how businesses approach problem-solving, driving the industry forward in exciting new ways.

Enhancing Engagement with a New Platform

This year, the organising team is excited to announce the introduction of a new digital platform for hosting the event, vFairs. “We have decided to make the switch to a different platform, one that is better suited for the kind of interactions we are hoping to foster among participants and speakers alike,” Kirstin shared. The goal is to create an experience that feels seamless, blurring the lines between the real and digital worlds.

Rather than attendees feeling like passive participants, the team behind this year's edition hopes the platform will inspire genuine connection. “We want people to feel truly involved, not just as digital attendees, but as part of the event,” Kirstin shared.

Looking Ahead: What's Next for LOOKBEYOND? 

ScreenCom's long-term vision for LOOKBEYOND is rooted in collaboration and innovation. Kirstin hopes that the event will evolve into a dynamic platform where businesses co-create and share ideas. 

“As more parties join, we aim to make LOOKBEYOND a community, not just an event,” she explained. ScreenCom envisions the event becoming a space for pre-testing business ideas, fostering partnerships and accelerating innovation in the industry. While the event continues to grow, the commitment to knowledge-sharing remains at its core.

Join the LOOKBEYOND24 Experience Today

Only a couple of days remain until the big day. If you have not already signed up, you can easily do so using the button below. Join a community of digital signage enthusiasts and discover how to use the latest innovations in your upcoming projects.