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What to anticipate as we put the finishing touches on our programme

LOOKBEYOND24

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The Evolution of Engagement: Narrowcasting vs Digital Signage

Panel

Dive into the dynamic world of digital communication as industry leaders debate the merits and applications of Narrowcasting versus Digital Signage. Uncover the strategies that drive engagement and learn how to tailor your content for maximum impact in this illuminating panel.

Decoding the Jargon: Simplifying Digital Signage

Workshop

Join us for an interactive journey through the jargon jungle of Digital Signage. This hands-on workshop will equip you with the knowledge to navigate the technical terms and concepts, making you fluent in the language of digital display technology.

 

QSR and Digital Signage: A Recipe for Success

Talk

Learn how Quick Service Restaurants (QSR) are supercharging their customer experience with Digital Signage. This session will serve up insights on innovative display strategies that entice, engage, and elevate the QSR customer journey.

Paths to Personalization: Crafting the Customer Journey

Panel

Join us for an interactive journey through the jargon jungle of Digital Signage. This hands-on workshop will equip you with the knowledge to navigate the technical terms and concepts, making you fluent in the language of digital display technology.

 

Sound Waves and Signage: The Marketing Crossover Podcast

Podcast

Tune in to a lively discussion on the symbiotic relationship between marketing and digital signage. This podcast-style session will explore innovative crossover strategies that amplify your message and captivate your audience.

 

Samsung's VXT Vision: The Future of Signage Software

Panel

Step into the future of digital signage with an exclusive look at Samsung's VXT, the latest in signage software innovation. Learn about the groundbreaking features, enhanced security, and how VXT sets new standards for content management and display solutions.

 

Green Screens: Sustainability in Digital Signage Landscapes

Talk

Sustainability meets technology in this crucial conversation about eco-friendly practices in Digital Signage. Discover how leading companies are innovating to reduce their carbon footprint while enhancing their digital displays.

The Smart City Canvas: Signage in Urban Landscapes

Talk

Smart Cities are the future, and digital signage plays a pivotal role in this transformation. This session will explore how digital displays integrate with IoT, big data, and smart technologies to enhance urban life, improve public services, and foster community engagement.

 

Data-Driven Decisions: Leveraging Analytics in Signage

Panel

Unlock the power of data in shaping the future of digital signage. This panel brings together analytics experts to discuss strategies for leveraging data to enhance content relevance, viewer engagement, and overall effectiveness of digital signage campaigns.

 

The Neuropsychology of Engagement: Capturing Attention in the Digital Age 

Talk

Delve into the fascinating world of neuropsychology and its implications for digital signage. Learn how understanding the human brain can help create captivating content that captures attention, engages emotions, and drives action.

 

Content Creation: Leveraging Data to Create More Valuable Screens

Talk

Signage exists to create an impact on the viewer. Content creates that impact. The more valuable you can make your content to your audience, the more valuable the investment into your digital signage network. Learn how you can use the power of data and dynamic content to increase the value of your screens.
 

 

Innovating Creatively: Fostering New Ideas in Signage  

Panel

Sustainability meets technology in this crucial conversation about eco-friendly practices in Digital Signage. Discover how leading companies are innovating to reduce their carbon footprint while enhancing their digital displays.

 

Cloud vs Onsite Solutions: A Digital Signage Dilemma 

Panel

The debate between cloud and onsite digital signage solutions continues. This panel will dissect the pros and cons of each approach, providing insights into security, scalability, and cost-effectiveness to help you make informed decisions for your digital signage infrastructure.

 

IoT Innovations: Signage at the Edge

Talk

Immerse yourself in the possibilities of IoT in transforming urban environments and signage solutions. This session will showcase cutting-edge applications and the role of digital signage in creating smarter, more connected cities.

 

Touchless Tomorrow: Interactive Technologies Redefined 

Panel

Imagine walking into a retail store where the signage changes to display products that suit your style, or entering a restaurant where the menu adapts to your dietary preferences without you having to say a word. This is the promise of "Touchless Tomorrow": a world where technology not only listens but understands; a world where your interaction with the digital realm is as natural as breathing.

Navigating Privacy in a Digital World: GDPR and Beyond

Panel

In an era where digital innovation continues to transform the way we live, work, and connect, the importance of safeguarding personal data has never been more critical. The General Data Protection Regulation (GDPR) marked a significant shift in the global privacy landscape, setting a new standard for data protection and privacy in the European Union and beyond. 

Join us for an enlightening panel discussion that dives deep into the complexities of navigating privacy in today's digital world. Our distinguished panel of experts will explore the current state of data protection laws, the impact of GDPR since its implementation, and what lies beyond in the realm of digital signage privacy. Through a series of insightful conversations, we'll uncover the challenges and opportunities that individuals, organizations, and regulators face as they strive to balance privacy rights with the benefits of the digital age.

Closing Ceremony: Looking Beyond the Horizon  

Keynote

Conclude LOOKBEYOND24 with a visionary keynote that reflects on the day's insights and looks ahead to the evolving landscape of digital signage. Join us as we explore emerging trends, future challenges, and the boundless opportunities that lie ahead in this rapidly advancing field.

 

Get ready and stay tuned!

Plunge into an ocean of knowledge and unveil the most innovative trends that are shaping the future of the industry.